Ayasan Indonesia, a Japan-originated firm headquartered in Jakarta, Indonesia (led by CEO Kotaro Ise), is achieving remarkable growth in the Southeast Asian market. The company delivers a wide range of home services, from domestic chores to caregiving, and has established a user following exceeding one million since its inception. Notably, Ayasan has expanded its users twofold in the past two years and is rapidly increasing its presence across a multitude of nations in Southeast Asia.
The Southeast Asian pembantu Jakarta home services market is valued at approximately $15 billion, with the housekeeping industry flourishing at an annual rate of 15%, and the nanny sector expanding to a USD 3 billion scale. In this dynamic market, Ayasan utilizes Japanese expertise and a innovative personnel model to enhance its industry dominance.
“Our strength lies in balancing the quality management expertise of a Japanese company with a comprehensive talent network across Asia,” says Kotaro Ise, founder and CEO. With extensive experience at Walt Disney and Marriott International, Ise established Ayasan Indonesia in 2013 with the vision of “creating a world where blue-collar workers can shine.” Today, the company has built a team of over fifty thousand specialized staff members.
Ayasan’s rapid growth is fueled by an ambitious growth plan. Beyond its base in Jakarta and planned expansion to Bali, the company is also offering solutions in several other Asian countries. By 2025, Ayasan aims to establish itself in more regions, including Singapore, Malaysia, Cambodia, and the Philippines.
In addition to home-based solutions, Ayasan has built a strong track record in babysitter Jakarta corporate services, with over 1,000 clients including leading global brands. Recently, demand from diplomatic missions and new ventures such as FlashExpress and Gowabi has been increasing significantly.
“I am confident that even in the age of AI, the importance of human-centered services will never diminish,” asserts Ise. The company features an in-house IT engineering team and is creating an artificial intelligence integration. Furthermore, Ayasan is targeting global outreach, including personnel dispatch to Japan, positioning itself as a dominant force in Southeast Asia’s home services market.
Aiming for greater achievements, Ayasan is in discussions about collaborations with potential partners for its future expansion. With the Southeast Asian home services market forecasted to grow beyond $30 billion by 2030, the company’s future developments are capturing industry focus.
Company Overview
● Details about Ayasan Indonesia
● Headquarters: Sudirman 7.8, Level 16 Unit 1 & 2, Jl. Jenderal Sudirman No. Kav 7-8, RT.10/RW.11, Karet Tengsin, Kecamatan Tanah Abang, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10220, Indonesia
● Established: January 2013
● Chief Executive Officer: Kotaro Ise
Contact Information
● Phone: +62-878-1999-9193
● WhatsApp: +62-878-1999-9193
● Email: [email protected]
● Website: https://www.ayasan-indonesia.com/?ln=en